The process of setting up a company in the UK

Providing consultancy and support for the legal registration of companies

Training on legal and administrative requirements

Module 1: Introduction to Setting Up a Company

Types of Companies: Overview of different business structures (e.g., Sole Trader, Partnership, Limited Company). Advantages and Disadvantages: Analysis of each business structure

Module 2: Business Planning

Writing a Business Plan: Essential elements of a business plan (business description, market analysis, marketing plan, financial plan)

Determining Financial Requirements: Estimating initial costs and sources of funding

Module 3: Company Registration

Registration Process: Steps necessary for registering a company with Companies House

Choosing a company name

Checking name availability

Preparing documents (Memorandum of Association and Articles of Association)

Necessary Forms and Documents: Key forms and how to complete them.

Module 4: Legal and Administrative Requirements

Obtaining a Unique Taxpayer Reference (UTR): Process for obtaining a UTR from HMRC

Registering for VAT (if applicable): When and how to register for VAT

Accounting and Taxes: Guide to maintaining accurate accounting records and reporting taxes

Module 5: Support and Consultancy

Resources and Support: Organisations and government agencies offering support for new companies (e.g., GOV.UK, British Business Bank)

Personalised Consultancy: How to find and choose a business consultant or mentor

Module 6: Business Management and Development

Growth Strategies: Ideas and strategies for business development

Marketing and Advertising: Effective marketing and advertising techniques to attract customers

Human Resource Management: Hiring staff and managing a team

Additional Resources

Guides and Templates: Links to useful resources, PDF guides, and document templates

Webinars and Seminars: Information on networking events and additional training sessions

Module 1: Introduction to Product and Service Development

Concept of Product and Service Development: Definitions and importance

Product Lifecycle: Stages of product development from idea to launch and post-launch

Module 2: Market Research and Analysis

Market Research: Methods of market research (surveys, focus groups, competitive analysis)

Identifying Customer Needs: Techniques for understanding consumer requirements and preferences

SWOT Analysis: Evaluating strengths, weaknesses, opportunities, and threats

Module 3: Product and Service Development Strategies

Idea Generation: Brainstorming and innovation techniques

Concept Development: Creating an attractive and viable product/service concept

Prototyping and Testing: Methods for creating prototypes and testing them with the target audience

Module 4: Workshops for Business Strategy Development

Pricing Strategies: Setting prices for products and services

Marketing Strategies: Planning and implementing marketing campaigns

Distribution Channels: Choosing the most effective distribution channels for your product/service

Module 5: Efficient Resource Management

Project Management: Techniques and tools for managing development projects efficiently

Resource Allocation: Planning and allocating human, financial, and material resources

Process Optimisation: Methods for improving operational efficiency

Module 6: Launching and Monitoring Products and Services

Launch Plan: Steps for launching a product or service to the market

Performance Monitoring: KPIs and methods for evaluating success

Continuous Improvement: How to collect feedback and continuously improve the product/service

Module 7: Consultancy and Support

Resources and Support: Organisations and government agencies offering support for product and service development (e.g., Innovate UK, Business Growth Hub)

Personalised Consultancy: How to find and choose a consultant or mentor for business development

Digital and traditional marketing techniques

Providing advertising and public relations strategies

Module 1: Introduction to Business Promoting

Importance of Promotion: Why promotion is essential for business success

Differences Between Digital and Traditional Marketing: Advantages and disadvantages of each approach

Module 2: Digital Marketing

Website and SEO: How to create and optimise a website for search engines

Content Marketing: Creating relevant and valuable content to attract and engage customers

Email Marketing: Techniques for building and maintaining an effective email list

Social Media Marketing: Using social media platforms to build a community and increase brand visibility

Online Advertising: Using Google Ads, Facebook Ads, and other online advertising platforms

Module 3: Traditional Marketing

Offline Advertising: Ads in newspapers, magazines, radio, and TV

Promotional Materials: Flyers, brochures, and other printed materials

Events and Trade Shows: Organising and participating in events and trade shows to promote the business

Module 4: Advertising Strategies

Advertising Campaigns: Planning and executing effective advertising campaigns

Budgeting for Advertising: Setting a budget and allocating resources for different advertising channels

Evaluating and Optimising Campaigns: Monitoring campaign performance and adjusting strategies

Module 5: Public Relations

Building the Brand Image: How to create and maintain a positive brand image

Media Communication: Techniques for writing and distributing press releases

Crisis Management: How to handle crisis situations and protect the business's reputation

Module 6: Practical Workshops

Creating a Marketing Campaign: Practical exercises for developing a marketing campaign from scratch

Case Studies: Analysis of real-world examples of successful business promotions

Feedback and Improvement: Feedback sessions to improve participants' marketing strategies

Module 7: Consultancy and Support

Resources and Support: Organisations and agencies offering support for business promotion (e.g., Chartered Institute of Marketing, PRCA)

Personalised Consultancy: How to find and choose a consultant.

Understanding branding and visual identity concepts

Providing training for developing a coherent and attractive image

Module 1: Introduction to Branding

Defining Branding: What branding is and why it is important for a business

Elements of a Brand: Name, logo, slogan, colours, fonts, tone of voice

Module 2: Market Research and Analysis

Market Research: Identifying the target market and competition

Competitor Analysis: Evaluating competitors' strengths and weaknesses

Identifying the USP: Defining Unique Selling Points (USP)

Module 3: Developing Visual Identity

Creating a Logo: Principles and practices for designing an effective logo

Colour Palette: Choosing and using colours to communicate the brand's message

Typography: Selecting fonts and using them in branding materials

Style Guide: Creating a style guide to ensure visual consistency

Module 4: Message and Tone of Voice

Developing the Brand Message: Creating a clear and coherent message that communicates the brand's values and mission

Tone of Voice: Establishing the tone and style of communication for different channels (social media, website, advertising)

Module 5: Implementing and Promoting the Brand

Branding Materials: Creating business cards, brochures, and other promotional materials

Online Presence: Building and maintaining a website and social media profiles

Promotion Strategies: Using advertising, public relations, and marketing to increase brand awareness

Module 6: Practical Workshops

Creating a Logo and Visual Identity: Practical exercises for developing the visual elements of a brand

Developing the Message and Tone of Voice: Exercises for defining and refining the brand message

Case Study: Analysis of successful brands and applicable lessons

Module 7: Consultancy and Support

Resources and Support: Organisations and agencies providing support for brand development (e.g., Chartered Institute of Marketing)

Personalised Consultancy: How to find and choose a branding consultant or mentor

The process of creating and managing a professional website

Providing training for website development and maintenance

Technical assistance and IT support

Training in search engine optimisation (SEO) techniques

Module 1: Introduction to Creating a Website

Importance of a Professional Website: Why having a well-crafted website is essential

Types of Websites: Blogs, e-commerce sites, portfolios, corporate sites

Module 2: Website Planning

Setting Website Goals: What you want to achieve with your website

Website Structure: Planning the structure and navigation (sitemap)

Design and UX (User Experience): Principles of design and user experience

Module 3: Website Development

Choosing a Platform: Overview of major platforms (WordPress, Wix, Shopify, etc.)

Domains and Hosting: How to choose and register a domain, selecting a hosting service

Installation and Configuration: Steps for installing and configuring the chosen platform

Module 4: Website Management

Content Management: How to create and manage pages, posts, and other types of content

Updates and Maintenance: Importance of updating the platform and plugins

Website Security: Security measures to protect your website from attacks

Module 5: Search Engine Optimisation (SEO)

Introduction to SEO: What SEO is and why it matters

Keyword Research: How to find and choose the right keywords for your website

On-Page Optimisation: Techniques for optimising titles, meta descriptions, URLs, and content

Off-Page Optimisation: Importance of backlinks and mentions on other sites

Technical SEO: Optimising page loading speed, proper use of structured data, and sitemaps

Module 6: Technical Assistance and IT Support

Troubleshooting Common Issues: Guide for diagnosing and solving technical problems

IT Support: How to get technical support and collaborate with support teams

Additional Resources: Forums, communities, and online resources for troubleshooting

Module 7: Practical Workshops

Building a Website from Scratch: Practical exercises for creating a complete website

SEO Optimisation: Practical examples of SEO optimisation for website pages

Case Studies: Analysis of real-world successful websites

Module 8: Ongoing Consultancy and Support

Resources and Support: Organisations and agencies providing support for website development and management

Personalised Consultancy: How to find and choose a consultant